Spotify, SPINNR and Deezer in the Philippines
Globe Telecom and Smart Communication have teamed up with music streaming service providers Spotify, SPINNR and Deezer to allow their subscribers to stream songs and music through their mobile devices.
Smart cited the big potential for growth in revenues from music streaming, based on a recent report by the global music trade group that revenues from music streaming grew by 51.3 percent in 2013.
"Streaming is without a doubt the future of music consumption, and Smart has already paved the way for Filipinos to enjoy this new way of listening to their favorite songs through services such as SPINNR, the first music-streaming service in the country," said Charles A. Lim, executive vice president and head of the Wireless Consumer Division at Smart.
Lim said the growth in revenues from music streaming signified a shift in consumer preference toward more convenient and affordable ways of accessing their favorite tunes.
Smart teamed up with music-streaming services SPINNR and Deezer,.
SPINNR charges P2.50 per day or P49 a month, with unlimited access to millions of tracks from its music catalog. Spinnr is available to all 72.5 million Smart, Talk 'N Text and Sun Cellular subscribers.
Meanwhile, Globe Telecom partnered with Spotify to provide music-streaming service. Peter Bithos, Globe's chief operating adviser, said the service will present advertisers with a unique way to engage an audience on an "emotional level while enjoying one of their favorite activies–listening to muic."
Spotify is the world’s largest and fastest growing music service of its kind, with more than 24 million active users.
"Spotify connects advertisers with highly engaged, passionate, and socially active consumers while they’re doing the thing they love the most – listening to music. Pairing audio with visual advertising is not only one of the most powerful forms of marketing online, it’s also a unique new addition to the Philippine advertising market,” Sunita Kaur, Spotify’s director for Asia said.