How to Have Free Facebook Access at Globe
Globe Telecom and Facebook recently collaborated to provide Facebook access to Globe's 36 million subscribers, without the need of Wi-Fi, in the Philippines for three months.
Aside from offering Facebook at zero data charges, the collaboration between the two global companies also paved the way for subscribers to enjoy first-of-its-kind customer experience innovations such as availability of access on feature phones and smartphones across all Facebook mobile platforms whether via the Facebook app or Facebook’s mobile site m.facebook.com, advice of charge notifications, one-click to purchase data plans, and data access lending to access links outside Facebook.
Globe President and CEO Ernest Cu and Globe Senior Advisor for Consumer Business Peter Bithos recently met Facebook Founder and CEO Mark Zuckerberg in Menlo Park, California, USA to seal the partnership.
Cu said the partnership aims to break “barriers” that keep millions of Filipinos from accessing Facebook on their mobile phones, which include not having enough prepaid credits.
Globe's postpaid and prepaid subscribers as well as TM users with smartphones and feature phones can access the Facebook app or m.facebook.com for free starting October 31, 2013 without the need for Wi-Fi or a data plan.
Aside from the free service, users who wish to access content outside Facebook will be notified if they will incur data charges. The user can avail of the one-click registration to a data plan to continue browsing.
Those without prepaid load can also access content outside Facebook by “loaning” P10 worth of load, which will be deducted on their next top-up.
The customer experience innovations eliminate billshock or “nakaw load.”
“What Globe is launching is not just free Facebook for three months, but we’re launching a customer experience that has been designed end-to-end trying to overcome key fears,” said Peter Bithos, Globe’s senior advisor for consumer business.
Chris Daniels, vice president of partnerships at Facebook, said the social networking site’s mission was “to give people the power to share and make the world more open and connected.”
Daniels said there is a big opportunity in the Philippines, which currently ranks 8th in the world in Facebook users, with an estimated 30 million people owning accounts.
“Philippines to us creates an enormous opportunity to connect to more people. There are a hundred million people in the Philippines and only about 30 million of them access the internet every month, so we need to connect more people there,” said Daniels.
Daniels said the partnership with Globe was forged to connect to its 36 million subscribers.
“We found in Globe a partner who is at the leading edge of innovative companies and is willing to make it happen and we are very excited to bring free Facebook to Globe’s 36 million customers in the Philippines,” he said.
Starting October 31, 2013, Globe subscribers can dial *143# and select FREE FB to know more about Globe Free Facebook.
“Over the past months, the engineering, business development and marketing teams at both Globe and Facebook have worked together to plan and design the customer experience from scratch,” Globe consumer business senior advisor Peter Bithos said.
“This includes making the service available across all Facebook mobile platforms, rolling out a system that alerts users once they are about to click a link that will incur them data charges, paving the way for subscribers to easily subscribe to a data plan without having to leave Facebook,” Bithos said.
“This service testifies how Globe is transforming itself beyond just an access carrier. Globe is striving to be a leading digital brand catering to the needs of digital Filipinos who need to be connected to their social circles around the world,” he said.
“We’re thrilled to be working with them to give Globe subscribers access to Facebook without data charges across our apps and mobile website,” said Daniels.