Surfing town in La Union goes cashless


PayMaya, the pioneer in digital financial services in the country, has turned the surfing town of San Juan in La Union province into a cashless community with PayMaya QR.

PayMaya said it teamed up with the town’s top merchants and destinations – including Flotsam & Jetsam, El Union, The Great Northwest Philippine Travel Stop & Viewing Deck and Beach Bum Food Park, among others – to provide cashless payments to locals as well as tourists who flock to the beach town, particularly during summer and in time for the Labor Day long weekend.

At these spots, beach-goers can experience the ease and convenience of paying using only their mobile phones – an experience that appeals particularly to the young, mobile-savvy crowd that flocks the area. All they have to do is simply scan the QR code of the partner establishment, enter the amount you need to pay, and tap “Pay” to complete your transactions.

“People who visit San Juan, La Union now experience financial mobility through the convenience and simplicity of payments via PayMaya QR, while offering them different choices for meals, drinks, and experiences through our partner establishments. Our vision is to bring this ecosystem to more cities and provinces to create more cashless communities nationwide,” said Paolo Azzola, COO and Managing Director of PayMaya Philippines.

PayMaya said having this kind of payment option allows people to go around not having to bring their wallets and still be able to pay for meals, drinks, and activities with just their smartphone.

Convenience aside, account holders also get special discounts, freebies, and other perks when they pay via PayMaya QR. For the Labor Day weekend, customers get P50 off their purchases at these establishments when they pay via PayMaya QR from April 27 to May 1.

Soon, more establishments, hotels, surf schools, and even tricycle drivers in La Union will also begin accepting payments via PayMaya QR—making it a full-fledged cashless community.

“The goal is really to empower both merchants and consumers with digital ways of transacting with each other, because going ‘cashless’ is definitely more convenient, and we are making sure that they get more value out of their transactions whenever they pay with PayMaya as opposed to just paying cash,” said Raymund Villanueva, Consumer Business Head of PayMaya.

Downloading the PayMaya app can give users a a virtual card that allows them to shop online. The physical PayMaya card can also be used in all establishments that accept Visa and MasterCard payments here and abroad.

Loading the PayMaya account is easy and convenient through its more than 15,000 add money touch points, including partners and on-ground booths in La Union, 7-Eleven branches, SM Business Centers, Robinsons Business Centers inside Department Stores, Touchpay Kiosks, UnionBank ATMs, Shopwise, Wellcome, 2Go, ExpressPay, Cebuana Lhuillier, Palawan Pawnshop branches, Smart Padala centers, BDO, UnionBank Online and RCBC Online Banking.

Aside from these channels, depositors of Asia United Bank, BDO, China Bank, Chinabank Savings, Equicom Savings Bank, Security Bank, and UnionBank can also instantly add money to their PayMaya accounts through InstaPay.

30 April 2018


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