Globe Launches #SeniorDigizen Contest: Bridging Generations Through Tech and TikTok

In celebration of Grandparents Day and Elderly Week, Globe is excited to announce the launch of the #SeniorDigizen contest, a heartwarming initiative aimed at making technology enjoyable for senior citizens while strengthening family bonds through intergenerational learning.

Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer, shared the vision behind the contest, stating, “We believe that technology should be accessible to everyone, whether you’re young or old. With this contest, we’re celebrating family, learning, and the joy of discovery as we push for digital inclusion. We’re here to prove that it’s never too late to go digital. We hope to transform our beloved senior citizens into senior digizens.”

Here’s how to join the fun:

1. Create a TikTok video (30 seconds to 5 minutes) where the younger generation (15 to 50 years old) teaches their senior parent or grandparent a tech trick or two.
2. Keep it creative, engaging, genuine, and heartwarming. The video should showcase moments of discovery and learning.
3. Add a one-liner caption and set the video to “public” access on TikTok.
4. Tag @globeofgood and use the official hashtag #SeniorDigizen. Multiple entries are allowed, but participants can only win once.
5. Ensure the video is original, fun, and adheres to TikTok community guidelines.
6. Both the senior citizen and the younger participant must be present in the frame.
7. Use only commercial sounds available, and spoken parts must use clean language.
8. Avoid harmful actions, violence, and mention of other brand names under patent.
9. Feature Globe’s signature color blue and avoid other colors not associated with the brand.
10. Capture the video in high resolution, avoiding low resolution, pixelation, or shakiness.

Liza Reyes, Public Relations and Communications Strategy Head at Globe Group Corporate Communications, extended an invitation to lolos, lolas, their children, and apos, saying, “Through this initiative, we hope to send a message to our senior citizens: Madali ang digital. Kayang-kaya niyo ito. At nandito kami, kasama ang inyong mga anak at apo, para gabayan kayo.”

Entries will be judged based on creativity, engagement, and overall content. The Top 25 winners will receive ₱25,000 worth of Globe products and other exciting prizes. Participants who complete the #SeniorDigizen Ambassador program can receive up to ₱75,000 worth of Globe products.

Submission of entries will open on September 10, 2023, at 12:00 a.m. and will be accepted until 11:59 p.m. on September 30, 2023. Stay tuned to Globe’s Globe of Good TikTok and Globe of Good Facebook page in October 2023 for the announcement of winners.

Encourage your lolo and lola to embrace the digital era on TikTok and show the world that age is just a number for the #SeniorDigizen.

For detailed contest mechanics and updates, visit Globe’s official social media channels at Globe of Good TikTok and Globe of Good Facebook page starting September 10, 2023.