Viber, Infobip expand in the Philippines
Infobip, a London-based cloud communications company, announces its expansion in the Philippines by offering Viber enterprise messaging campaigns for businesses and organizations.
It says that by using Infobip's OMNI solution, businesses can choose the optimal communication channels for specific types of messages including SMS, number of chat app messages, email, voice and in-app push messages.
Any eCommerce or brick-and-mortar store can conveniently promote their offers to as many as 900 million users and prospective customers in 193 countries worldwide, it says.
Bank of the Philippine Islands (BPI), for one, reportedly plans to utilize Viber and Infobip to enhance the customer experience for their cardholders.
"We are very excited to begin working with Viber and Infobip. There is significant value to explore how we can utilize Viber as a new tool in reaching out to our clients, our BPI cardholders. Viber will serve as a relevant new channel for our bank where we can further our customer engagement," says Monica Vergara, head of marketing and media solutions at BPI Cards. Data show that about 59 percent of Southeast Asia's smartphone users have Viber installed.
"Viber is all about bringing people together through personal connections, common passions, and interests and the Philippines is a key market for Viber. Using Infobip's OMNI solution creates a frictionless experience for both consumers and partners, and one where we see significant results especially in the e-commerce space," says Christina Constandache, vice president for global partnerships of Viber.
The Infobip portal offers a user-friendly web interface helping any business to easily organize its messaging campaigns. The portal provides detailed, real-time campaign reports including message delivery confirmation allowing the company to effectively monitor the progress of the campaign.
"The Philippines is an instrumental market for Infobip where our client base is evolving quickly. Viber's impressive presence in the region will, through our partnership and platform integration, enable any business superior, direct marketing outreach," says Silvio Kutic CEO of Infobip.
Founded over a decade ago by two young developers, Infobip grew into an international business with offices on six continents offering proprietary, in-house developed messaging platform with the capacity to reach over 6 billion mobile devices connected to over 800 telecoms networks.
Infobip innovates at the intersection of Internet and telecoms technologies, creating new ways and opportunities for businesses and their end users to interact over mobile devices. The company serves and partners with leading mobile operators, OTTs, banks, social networks, tech companies and aggregators.
Viber, controlled by Japanese company Rakuten, says its global user base has access to a range of features like one-on-one chats, video calls, group messaging and updates and discussions with their favorite brands and celebrities.