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Smart offers service in the US

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Smart Communications Inc., a unit of Philippine Long Distance Telephone Co.(PLDT) has deployed its mobile service in the United States, targetting 3.5 million Filipino-Americans who have relatives in the Philippines.

PLDT said it has teamed up with T-Mobile to bring the uniquely Filipino mobile service in the US. Its unit called PLDT US Mobility launched the new service Smart World Mobile, which allows subscribers to get a US mobile number and a Philippine mobile number in one SIM. 

"This allows their loved ones in the Philippines to call and text them at Philippine local rates,” PLDT US Mobility general manager Enrique Yu said.

“With more affordable calls and text messages and an array of Filipino-centric value added services, Smart World Mobile makes connecting between Fil-Ams and their family and friends in the Philippines easier and more convenient,” PLDT senior vice president and PLDT Global Corp. chief executive Alex Caeg said. 

The no-contract, pre-paid service allows subscribers to choose from three monthly base plans of $25, $45 and $55.

“Smart World Mobile also gives subscribers 240 free text messages and free 30 minute calls to the Philippines every month, plus a 50 percent rebate on the base plan rate every third month,” he said.

PLDT president and chief executive Napoleon Nazareno said PLDT US Mobility’s partnership with T-Mobile would ensure nationwide coverage on the fastest LTE network in the US.  This will also connect them to the largest mobile subscriber base in the Philippines.

PLDT, through mobile subsidiaries Smart Communications and Sun Cellular, has more than 70 million subscribers in the Philippines while T-Mobile’s data network is said to have more capacity than any other nationwide network in the US.

“This partnership means subscribers will definitely enjoy unlimited text, calls, and data at very affordable rates,” said PLDT executive vice president and head of enterprise, international and carrier business Eric Alberto.

Smart World Mobile also provides relevant Filipino-centric services such as the reloadable mobile wallet that allows subscribers to send remittance at affordable rates.

The service also allows live streaming of Philippine TV with Smart Pinoy TV and send gifts and pay for utilities in the Philippines through the Smart Pinoy Store. 

Subscribers will also have access to e-magazines from popular Philippine publishing companies and e-books.

US-based subscribers may also avail of PLDT Home services such as landline and DSL services for their families and relatives in the Philippines.

“These are just some of the services that we are offering now but we are continuing to expand our portfolio to meet the growing communication requirements of our Filipinos in the US,” Yu said.

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